National Public Awareness Campaigns

Eric Obermann, a 24-year-old man with ALS, his parents and sister ask the public to join The Association’s Walk to D’Feet ALS� and defeat ALS together. They deliver their message while contrasting images of how Obermann appeared as a teenager and his present condition, using a wheelchair and breathing with the assistance of a ventilator, flash across the screen. The PSA was filmed in the Obermann’s Alabama home.

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Last year, Eric Obermann, 24, told his story to the U.S. Senate Appropriations Committee Subcommittee on Labor, Health and Human Resources.  In this new public service announcement, Eric joins The Association’s science director, Lucie Bruijn, Ph.D., in an appeal to the public for its support for The Association’s Translational Research Advancing Therapy for ALS (TREAT ALS), a program to accelerate drug discovery and clinical trials for new treatments to help people with ALS.

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Listen to the PSA

ALS can strike anyone at any time. Dr. Richard Olney is a neurologist who has dedicated his life to ALS research and taking care of ALS patients. Then, in 2004, Dr. Olney became the ALS patient with his diagnosis of Lou Gehrig’s disease.

Dr. Olney teams with Actor Alan Rosenberg in a new public service announcement for The ALS Association. Rosenberg played an ALS patient on CBS’s The Guardian. After meeting people with ALS, seeing their courage and their struggle, Rosenberg is helping ALSA focus the spotlight on the disease.

Watch for Keep Hope Alive in 2005 on your local television station.

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Lighting the Way for a Treatment and Cure

On a vibrant spring day, a group of people with ALS joined Boston Red Sox Pitcher Curt Schilling, his wife Shonda Schilling and their children for a special candle lighting ceremony to boost awareness about the fight against Lou Gehrig's disease. The intimate gathering was filmed at the Schilling home.

"Lighting the Way for a Treatment and a Cure” is The ALS Association's public service announcement for broadcast on television stations across the United States. The video also highlights The Association's range of special activities in May for ALS Awareness Month.

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She Would Walk a Million Miles

Kate Linder and her brother-in-law, Scott, who has ALS, appear in this moving public service announcement (PSA). During the 30 second television spot they encourage viewers to support The ALS Association (ALSA) and give hope to people with ALS by participating in the ALSA national signature fundraising event, the Walk to D’Feet ALS�. Linder also describes some of the symptoms of the disease. The PSA was filmed on the set of the number one rated soap opera, CBS’ “The Young and Restless,” in which Linder has appeared in since 1982 as confidante and housekeeper Esther Valentine.

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